blog clips

Williams-Sonoma
...The Internet is Williams-Sonoma’s most lucrative channel and hopes that e-commerce, rather than traditional stores, will lead them through an uncertain economic environment...

Data Migration for Web Sites
Data migration for a business like a bank would require exporting existing data on their customers and importing that data to the new system, in other words, populating the database...

eCommerce Marketing
Video

marketing that gets your word out

• Search Engine Marketing (SEM)
  According to a recent study done by Global Insight for the Direct Marketing Association, Internet search advertising returns $21.85 for every dollar spent
• Search Engine Optimization (SEO)
  In the world of web sites and search engines, it’s not what you see that counts the most, but what you don’t see.
• E-Mail Marketing
  On an average day, fifty-eight percent of all adult Internet users in the United States send or read email.  A Direct Marketing Association study found email marketing return on investment outshined other marketing channels with a incredible $43.62 for every dollar spent.
• Social Marketing (Facebook, Twitter, LinkedIn)
  Social media is a really big deal.  The population of the United States is estimated to be 304,059,724.  Facebook, for example, has more than 300,000,000 active users.  Fifty percent of those active users log on in a day.  LinkedIn has over 50,000,000 members, spanning over 200 countries.  Every Fortune 500 company has executives that are members of LinkedIn.  You can use these online hangouts for branding and lead generation.  Social marketing is the ideal way to quickly promote your company.
• Blogs
  

  Blogs are a simple way for your company to let others know you are an expert in your field. Blogs are a core tactic for search engine optimization.

• Analysis & Return on Investment (ROI)
  I monitor sites with Google Analytics so I can see the ROI on your website’s organic search.  I analyze the results and tweak your site to improve results. I'll find the ROI on your email campaign, blogs, and social media by creating a different landing page for each individual email campaign or blog, and every social media channel.