About Denise

Education:    
  • Columbia Southern University
    Orange Beach, AL
    Master of Business Administration
    Courses in E-Business and Technology, GPA: 4.0/4.0
    Midlands Technical College
    Columbia, SC
    Web Development Certificate
    Ringling College of Art,
    Sarasota, FL
    Bachlor of Fine Arts in Graphic Design and Illustration, Honor Student
Additional Training & Certifications:  
  • E-Marketing Conference
    Atlanta, GA
    Affordable Meetings West Conference for Meeting Planners
    Long Beach, CA
    Trade Show Exhibitors Association's (TSEA) annual TS2 event,
    Washington D.C.
    i-Net+ Certified
    CompTIA
    HTML Certified
    W3 Schools, includes CSS and XHTML
    Section 508 Compliance and Accessibility Training
    General Services Administration   
Experience:  
 

Marketing Coordinator
Spirax Sarco, Blythewood, SC
2006-2009

  • Managed content of email marketing campaigns, designed HTML code, scheduled email deployments, oversaw email lists and created a return on investment analysis
    Produced/ maintained 4 web sites and provided traffic reports
    Maintained SQL, Access and Clear Technology databases
    Created and updated searchable electronic price books that saved the company thousands in printing costs
    Supervised company store and oversaw vendors
    Managed product displays and logisitcs vendors for a 110 person sales force, which included a database enabling the sales force to check availability of displays prior to their presentation and track shipment locations
    Tracked sales leads and produced monthly and quarterly return on analysis reports
    Planned and executed over 18 national trade shows with booth size as large as 30’ x 20’.  This included travel, logistics, exhibit design, booth staffing, and working with unions and resulted in as many as 260 qualified leads per show while operating under a 270K budget.
    Provided logistics, graphics, and displays for over 70 regional trade shows

 
Marketing Manager
Merritt Veterinary Supplies, Columbia, SC
2005-2006

  • Created flyers, newsletters and web site promotions for veterinary pharmaceuticals and supplies
    Oversaw print production and client mailing lists
    Worked to improve navigation of the company’s 300 page products catalog and simplify the ordering process

 
Webmaster/Owner
Web Site Woman, Columbia, SC
1997-2005

  • Increased search engine ranking through site design, meta tags, link exchanges, careful keyword selection, page content and other organic means
    Maintained clients’ corporate email accounts and oversaw email security
    Created user friendly, accessible web sites (section 508 compliant when necessary)
    Hosted sites and registered domain names for clients